The story of a Designer who fell in love with Research and Strategy.

I’m a creative leader with a focus on innovative and meaningful human-centered experiences which connect our physical and digital worlds.

Design

Visual Design
User Experience
Information Architecture
Design Systems
Collaborative Facilitation

Research

User Testing
Stakeholder Interviews
Market Review
Quantitative Data Analysis

Strategy

Design Thinking
Digital Strategy
Content Strategy
Design Operations

  • Website designs on grey background

    A new front door for the Philadelphia Museum of Art

    My team led the museum's website redesign, establishing Design Thinking and Agile methodologies to streamline infrastructure, create a comprehensive content strategy and develop digital business objectives.

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  • It's all about human-centered design practices

    By showing the value of visitor-focused design with transparency throughout the process, I helped the PMA better understand their global digital audience, develop actionable metrics, and create the first comprehensive content strategy for the website.

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  • Documents layered on top of each other

    Establishing a new way to create interactive experiences

    I spearheaded an internal project to establish a comprehensive strategy and process for creating in-gallery digital interactives.

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  • A passion for visual communication

    I’ve created visual designs for the Philadelphia Museum of Art, Under Armour, Swarovski, Planet Fitness, T. Rowe Price, Smuckers, Pillsbury and more.

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Director of Digital Experience, Senior Interactive Designer

July 2017 - Present, Philadelphia, PA

  • Championed design thinking and agile development methodologies

  • Managed a multi-disciplinary team of project managers, content editors, front- and back-end developers, while working with senior leaders to define strategies and annual plans and leading 10-12 projects per year

  • Redesigned the museum website, including research, strategy, user experience, and design, implemented a new infrastructure, content management system, content, and front-end designs

  • Established design ops, design system, processes, and workflows

Senior Interactive Art Director

June 2015 - July 2017, Philadelphia, PA

  • Designed digital advertising campaigns, websites, and apps for T. Rowe Price, Planet Fitness, Under Armour and Swarovski

  • Managed designers and interns in supporting digital designs

  • Led user experience, creation of visual aesthetics, hi-fi mockups and prototypes

  • Collaborated with developers to bring designs to life

Associate Art Director

December 2012 - May 2015, Hammonton, NJ

  • Designed digital advertising campaigns and apps for Virgin Mobile, American Express, and Timberland

  • Led user experience, creation of visual aesthetics, hi-fi mockups and prototypes

  • Collaborated with developers to bring designs to life

G2 (Grey Advertising, now VMLY&R Commerce)

Associate Art Director

March 2010 - December 2012, North Wales, PA

  • Led the creation of digital assets supporting campaigns for Smuckers, Pillsbury, Campbells and V8