A passion for visual communication

I’ve created visual designs for digital touchpoints both in-house and at agencies, for the Philadelphia Museum of Art, Under Armour, Swarovski, Planet Fitness, T. Rowe Price, Smuckers, Pillsbury and more, staying up to date on best practices as they evolve.

Iteration is key.

I am a self-professed nerd who wants to keep learning and believes in iterating on best practices and processes as much as possible.

Responsive designs for advertising campaigns are where I cut my teeth in design but I’ve created design systems, designed apps, and led art direction at agencies since then.

Art direction is not design.

I’m a firm believer in stepping aside to let a designer do what they do best. I’ve never been a fan of the hovering art director and believe in my teams.

I am also personally much more creative in a collaborative atmosphere. At the PMA, I established check-ins, weekly meetings, retrospectives, and promoted an open working environment. Everyone on our team participated in the design of our final product by providing ongoing feedback.

Design + tech = <3

I am not an engineer and am keenly aware that designs aren’t successful without technical input throughout the design process.

At the PMA, we worked with our developers to create a new content model and content management system as we developed our designs. Together, we re-envisioned a search that would unify two disparate systems and customized the facets and rankings to best meet our institutional goals and our users’ interests. We designed objects pages that would work hand-in-hand with the newly designed collection API and integrate with our new CMS.